Marketing and Business Development

Sale $99.00 |
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Price: $199 Length: 12-Hours (Online)

BoiE's 12-hour marketing
and business development course will show you exactly what you need to do to get your inspection business up and
running. You will learn what works and what doesn't, so you can save time and money while quickly growing your
business. During the course you will learn how to design a marketing plan that meets your business goals. You will
also learn sales strategies and the confidence needed to build a referral network for long-term success.
This course is an absolute must for anyone starting any type of inspection business or growing their business.
Knowing how to market and promote what you do is just as important as learning the trade. You need to know the
techniques that will help convince potential clients to choose your business from the rest. This courses teaches
you how to distinguish your business from the competition and develop a marketing strategy built around your strengths
and talents. You will learn business marketing concepts and how to compete during your first months in business.
This course will give you the decision making tools you need to start a career in an inspection field and follow
the path to success while avoiding the pitfalls. The course contains a template package for marketing and sales
including business cards, brochures, flyers, web sites, post cards, and other advertisements that you can modify
to suit your needs. We can also help you customize and design your marketing message. After completing the course,
you will possess the knowledge and skills needed to hit the ground running.

Marketing and Business Development Lessons
1. Goals, Hiring, Liability
2. Marketing Concepts -Communicating Value, Relationship Marketing
3. Company Identity -Mission Statement, Branding, Logos and Slogans, Customer Service, Complaints, Pricing
4. Marketing Plan -Competition, Budgeting, Performance Analysis
5. Advertising -Realtors, Promotion, Public Relations
6. Salesmanship, Persuasion, Closing the Sale
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What You Will Master:

Establishing a company
identity

Identifying your target
market

Brand recognition, logos,
and slogans

Customer service and
handling complaints

Analyzing your market
& pricing your services

Writing a marketing
plan

Relationships with realtors

Designing effective
ad copy

Public relations and
salesmanship

Closing the sale and
much more!
Virtual
Package Includes:
Online Course, Flashcards & Testing, Certificate of Completion, Toll Free Student Support, Free $149 Membership
in NAMRI, the National Association of Mold Remediators and Inspectors, Free $149 InspectHost website. Training
is 100% online, no materials are shipped.
Why Customers Trust BoiE


We have been in business since 1999 and are well-known throughout the indoor air quality (IAQ) industry. We are
an EPA-Registered Establishment #99115-SD-1, offer environmental training and manufacture the best ozone generators
and hydroxyl generators available. Customers receive a 30-day money-back guarantee, a 1-year unlimited warranty
and lifetime customer support.
We take pride in our products and training and are always there to offer help and support. We know how much your
business reputation depends on using reliable products with top-notch support if anything goes wrong. We are on
the cutting edge of the industry and are always looking for ways to improve our products and offer you more value.
We build the best ozone and hydroxyl generators on the market today. Every unit is assembled in-house and goes
through quality control and rigorous testing before we ship. If something goes wrong or wears out, we carry every
part and will offer the best solution to get you up and running quickly. We take care of our customers!


